graduation project
figo
chocolate
Burger
rebranding / Graphic design / packaging/ Communications / production
Figo chocolate
boost your mood
@work-in-2022
New face of Figo:
Refresh your mood to enjoy the life

Vietnam's cocoa consistently maintains high quality worldwide, with Vietnamese cocoa being used in chocolate production in many places globally. Vietnam itself also boasts numerous chocolate brands, both domestically and internationally recognized, with Figo being one of the renowned affordable chocolate brands in Vietnam. Building upon the genuine quality of our products, we have given Figo a fresh look.

Recognizing the limitations in current marketing approach, we understand that Figo has not reached its full potential. Therefore, we are rebranding to attract a younger customer base and broaden our market presence.

New logo Figo Cholate

Brand guideline

Launching campaign series poster

Series video

Social media post

Game filter

project infø

Project
year

Graduation
2022


©Credits

instruction
art direction + design
edit
film
filter develop

Mrs. Nhat tram
nhu tang, duy nguyen
Nhu tang, thao lam
bach tran
uyen hoang, nhu tang

[ 2022 - 2023 ]

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Nhu Tang